Story of Raghunandan Saraf's entrepreneurial success with InSaraf Furniture, turning a small-town workshop in Rajasthan into a thriving Rs 340 crore business specializing in Sheesham wood and home decor. Raghunandan Saraf, a visionary second-generation entrepreneur, leveraged the potential of digital commerce to expand Saraf Furniture, a brand that started as a modest workshop and showroom trading Sheesham wood locally 40 years ago.


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Raghunandan Saraf told that initially his family's business was to sell wood. Later it changed to selling furniture. This ancestral business of his is about 40 years old. This business is in Sardar city of Churu district of Rajasthan. Raghunandan says that he wanted to do something innovative in the business and take it to retail as well. After his father refused, he borrowed 50 thousand rupees from friends and in 2014, he made a small office in a corner of the factory and started selling furniture online. He created his own website to sell furniture.

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.Raghunandan Saraf grew up observing his family’s furniture export business as a child. His family has been part of the unorganised furniture industry for almost four decades. Post his graduation from Shri Ram College of Commerce, Delhi, Raghunandan, after returning to his hometown in Sadarshahr, Rajasthan, realised the need to transform his family’s business, and the entire furniture industry. Raghunandan, a visionary second-generation entrepreneur, leveraged the potential of digital commerce to expand Saraf Furniture, a brand that started as a modest workshop and showroom trading Sheesham wood locally 40 years ago.



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https://www.business-standard.com/content/specials/how-this-tier-3-city-entrepreneur-made-saraf-furniture-a-national-brand-121111500810_1.html



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Raghunandan, a visionary second-generation entrepreneur, leveraged the potential of digital commerce to expand Saraf Furniture, a brand that started as a modest workshop and showroom trading Sheesham wood locally 40 years ago. InSaraf Furniture is committed to promoting inclusivity in its workplace and addressing the employment needs of the community. The company has hired over 200 specially-abled individuals for desk jobs, enhancing diversity within the firm.

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https://www.theweekendleader.com/Success/3264/crafting-wooden-dreams.html


#SarafFurniture #InsarafFurniture #Furniture #Business #News