As the search engines became more sophisticated they realized that not all websites are created equally. They started to realize that some sites used these links to manipulate the system with no real benefit for consumers. As a result Google began changing their algorithms to ensure quality not quantity, with regards to hyperlinks. They started penalizing sites which had too many unrelated or untrustworthy links, which included the various types of reciprocal link. These days, search engines determine if links are useful or merely a method to increase rankings in a way. When you consult with experts from SEO Company India, you do not face such problems.
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