With search engines being the primary source of information, consumers now rely heavily on platforms like Google to discover products, services, and brands. SEO is the process of improving a website’s visibility on search engine results pages (SERPs), making it more likely to be found by potential customers. Effective SEO strategies increase organic traffic, enhance brand authority, and lead to higher conversions. While paid ads offer instant visibility, SEO provides sustainable growth by building a strong foundation for long-term success.
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