Digital marketing refers to the strategic use of online platforms, channels, and tactics to promote products, services, or brands, reaching potential customers more effectively and efficiently. It has become an essential component of business strategies as the internet continues to evolve and shape the way consumers engage with businesses. From search engine optimization (SEO) to social media marketing (SMM), digital marketing encompasses a wide variety of tactics, each designed to improve visibility, engagement, and conversion rates.
Key Digital Marketing Tactics:
Search Engine Optimization (SEO): SEO is the practice of optimizing a website to improve its visibility on search engines like Google. The goal is to rank higher in search results, making it easier for potential customers to find the website when they search for relevant keywords. SEO involves on-page techniques (like optimizing content and HTML tags) and off-page strategies (such as building backlinks).
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