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Fragment Design, founded by Hiroshi Fujiwara in 2003, is a Japanese creative agency that revolutionized streetwear through strategic collaborations. Operating with a minimalist approach, it partners with global brands like Nike, Louis Vuitton, and Starbucks, producing limited-edition items that blend high fashion with street culture. The brand's iconic double lightning bolt logo symbolizes its influence in the fashion industry. Fragment's website showcases its diverse collaborations, offering a glimpse into the fusion of urban aesthetics and luxury design. Each project reflects Fujiwara's unique vision, making Fragment Design a pivotal force in contemporary fashion.
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